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FREE WEDDING DRESS CONSULTATION

Look exquisite on your special day. Get in touch and we’ll find your dream sample wedding dress

Discover the Perfect Wedding Dress at Our London Bridal Showroom

Look radiant in a designer sample wedding dress, from London’s dress specialists

At Belle Bridal, we love helping brides to be get the wedding they’ve always dreamed of. At our London bridal showroom, you’ll always receive a friendly, warm welcome, as well as fantastic advice on the ideal wedding dress for you.

Our bridal showroom specialises in selling designer sample wedding dresses from leading designers. These dresses suit all budgets and can save you up to 70% off the RRP. All of our dresses are stocked in a variety of sizes from size 8 to 24, are kept in flawless condition and can be taken away on the same day.

We’re dedicated to giving the highest level of service to each bride to be that visits us, which is why our free consultations are by appointment only. You’ll receive one-to-one attention to help you choose your dream wedding dress from Jo or Claire, our dress specialists. After all, your wedding is one of the most important days of your life, so let us help you make it perfect!

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Our Brides' Testimonials

“I just wanted to drop you an email to say a huge thank you for helping me find the most perfect veil for my wedding. You both went above and beyond to help me find it at such short notice and I really cant thank you enough. It absolutely finished the dress off so thank you.”

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Sample collection Discover something gorgeous!, Find out more
“I just wanted to say a HUGE thank you again for your time and advice on Saturday. You made the whole process of choosing my dress so wonderful and I am really grateful to you.”

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Modest collection Carefully made by the wedding dress designers, Find out more
“We had a wonderful day. My dress was admired by all and I felt great in it. Thank you for all you did to help me have the dress of my dreams.”

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Sample sourcing Seen a stunning wedding dress, but can’t find it anywhere?
“Welcoming, Friendly and incredibly patient when helping find my special dress! I couldn’t have asked for a better service!”

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News and publicity We love everything about weddings.

READY TO FIND YOUR PERFECT WEDDING DRESS?

GET IN TOUCH AND BOOK YOUR BELLE BRIDAL APPOINTMENT TODAY ON 020 8446 2481

Sample Collection Discover something gorgeous!

Our designer sample wedding dresses come from excess stock, exhibitions, or shop windows. All are unworn and as beautiful as the moment they were made. The only difference is the reduced price! Visit our store and we’ll help you find the perfect dress for the day.

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Modest collection Carefully made by the wedding dress designers

we work with, our Joya range is inspired by those who want a more modest look. These wedding dresses are designed to cover the collarbone, have longer sleeve lengths and have a variety of stunningly beautiful lace, tulle and organza designs.

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Sample sourcing Seen a stunning wedding dress, but can’t find it anywhere?

We’ll contact our vast network of wedding dress designers and suppliers to see if we can find the dress for you. This service has been exceptionally successful, helping many of our customers find the exact wedding dress they were after for less. If needs be, we’ll even tailor it to your size.

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News and publicity We love everything about weddings.

That’s why we’re constantly talking about them! Read up about all our exciting news and events, thoughtful articles, and wedding advice! You’ll also find some stunning ideas for your own wedding; from picking a theme, to finding the perfect dress for your budget and more!

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Testimonials

Where would we be without our customers? We’ve always tried our best to go the extra mile for each and every bride to be that comes to our bridal showroom. That’s why we offer personal consultations for each one. Find out what they think about our service and how we can help you with your wedding dress.

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BB top tips

We’re dedicated to making your search for the most stunning wedding dress as simple as possible. Check out our top tips to find out more about how your personal Belle Bridal appointment works, what kind of veil is required and what to do with your dress after the wedding to keep it as beautiful as the day you bought it.

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