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Contact Belle Bridal for your

Look exquisite on your special day. Get in touch and we’ll find your dream sample wedding dress

    Discover the Perfect Wedding Dresses in London at Our Bridal Showroom

    Look radiant in a designer sample wedding dress, from London’s dress specialists

    At Belle Bridal, we love helping brides get the wedding they’ve always dreamed of. At our wedding dress shop in London, you’ll always receive a friendly, warm welcome from Jo and Claire, as well as fantastic advice on the ideal wedding dress for you.

    Jo & Claire of Belle Bridal, a wedding dress shop in London.Our wedding dress shop specialises in selling designer sample wedding dresses from leading designers. These dresses are ideal for those searching for budget wedding dresses, as you can save up to 70% off the RRP. All of our dresses are stocked in a variety of sizes from size 8 to 24, are kept in flawless condition and can be taken away on the same day.

    We’re dedicated to giving the highest level of service to each bride-to-be that visits us, which is why our free consultations are by appointment only. You’ll receive one-to-one attention to help you choose your dream wedding dress from Jo or Claire, our dress specialists. After all, your wedding is one of the most important days of your life, so let us help you make it perfect!


    Our Brides' Testimonials

    “I just wanted to drop you an email to say a huge thank you for helping me find the most perfect veil for my wedding. You both went above and beyond to help me find it at such short notice and I really cant thank you enough. It absolutely finished the dress off so thank you.”

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    Sample collection Discover something gorgeous!, Find out more
    “I just wanted to say a HUGE thank you again for your time and advice on Saturday. You made the whole process of choosing my dress so wonderful and I am really grateful to you.”

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    Modest collection Carefully made by the wedding dress designers, Find out more
    “We had a wonderful day. My dress was admired by all and I felt great in it. Thank you for all you did to help me have the dress of my dreams.”

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    Sample sourcing Seen a stunning wedding dress, but can’t find it anywhere?
    “Welcoming, Friendly and incredibly patient when helping find my special dress! I couldn’t have asked for a better service!”

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    News and publicity We love everything about weddings.



    Sample Collection – Discover something gorgeous!

    Wedding dress shop in London.

    Our designer sample wedding dresses come from excess stock, exhibitions, or shop windows. All are unworn and as beautiful as the moment they were made. The only difference is the reduced price! If you’re looking for a budget wedding dress, we’ve got so many options available in our sample sale.

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    Modest Collection – Carefully made by the wedding dress designers.

    White Lacey wedding dress details.

    Our Joya range is inspired by those who want a more modest look. These wedding dresses are designed to cover the collarbone, have longer sleeve lengths and come in variety of beautiful lace, tulle and organza designs. Book an appointment at our wedding shop in London to see these stunning dresses.

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    Sample Sourcing – Seen a stunning wedding dress, but can’t find it anywhere?

    Bride wearing her wedding dress whilst hugging with the groom.

    We’ll contact our vast network of wedding dress designers and suppliers to see if we can find the dress for you. This service has been hugely successful, helping many of our customers find the exact wedding dress they were after for less. If need be, we’ll even tailor it to your size.

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    News and Publicity – We love everything about weddings.

    Bride in a wedding dress holding a boquet.

    That’s why we’re constantly talking about them! Read about finding budget wedding dresses in London and what to expect when visiting wedding dress shops in London. You’ll also find some amazing ideas for your own wedding, from picking a theme to finding the perfect dress at a sample sale!

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    Woman trying her wedding dress at a wedding dress shop in London.

    Where would we be without our customers? We’ve always tried our best to go the extra mile for each and every bride to be that comes to our wedding dress shop in London. That’s why we offer personal consultations for each one. Find out what our customers think about our service and see how we can help you with your wedding dress.

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    BB Top Tips

    Wedding dresses in London.

    We’re dedicated to making your wedding dress search as simple as possible. Visiting a wedding shop in London shouldn’t be stressful, so, we’ve put together our top tips about what to expect when visiting Belle Bridal. This also includes what kind of veil is required and what to do with your dress after the wedding to keep it as beautiful as the day you bought it.

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